Today is May 8, 2017. The thesis publication for my graduate degree is due; changes won’t be made to the documentation after today. My work, however, can live on:
As of today, our team of seven intrapreneurs in Baltimore has a mission to leverage five different pre-existing Gensler programs to innovate social purpose in the office. We’re excited by the opportunity to direct the resources available through these avenues to positive community impact and social responsibility.
Our next steps would be to brainstorm, develop, and prototype tactics to achieve this. We could also pull firmwide case studies of others who have already done something similar. We could highlight their point of view, strategic positioning, and compelling arguments for applying these programs to social responsibility. This information could exist both as an oral history from our team of seven, and also as a documented toolkit for future generations.
As of today, we are in the midst of the process of re-designing our proposal for JUST. Although Gail has recused herself from leading these efforts because her project demands are too high, Jane and I remain in communication with each other to continue to push this forward. Our strategy was detailed here.
We also recognize that one of the biggest challenges to JUST participation would be carving out the time for a Genslerite to figure out how the firm performs in each of JUST’s twenty-two indicators. Another complication is the sensitive nature of some of the indicators – like “Pay Equity” and “Responsible Investing.” To mitigate both, I have proposed to resign from Gensler in the future and do the JUST work for them as a pro-bono (or low-bono) consultant who has signed a Non-Disclosure Agreement.
My work with Baltimore and San Francisco is also scalable – although I’m starting with those two offices, I can imagine the interventions spread to Gensler worldwide. The interventions can be recontextualized to fit the culture and needs of each location.
Gail once told me, “It takes twenty repeats of the same message before the listener truly understands.” This is absolutely true when it comes to proposing to change business practices. Who will do the work of this Social Responsibility Intervention nineteen more times? Maybe it’s a collaborative effort. Seems appropriate.
Find me: firstname.lastname@example.org
Project completed within the graduate program in Social Design at MICA.
Faculty Advisors: Lee Davis, Thomas Gardner, Mike Weikert.