After the first phase of my Innovation Incubator fellowship at Perkins+Will , my next step focused on more abstract concepts of positive social impact. I took inspiration from other organizations focused on socially-responsible design and I imagined ways in which Perkins+Will could adopt those approaches and missions. It culminated in a thought catalog of postcards I sent to nearly one hundred leaders and influencers within Perkins+Will and beyond. Some cards were questions for the reader (how do you design for the client’s clients?), others were provocative (what if merits were awarded to the most human-centered projects in addition to the best formally-designed ones?), but all were meant to encourage a groundswell of positive social impact. Five specific postcards were pre-addressed and stamped for mailing to encourage feedback and questions to me. The cards inspired debates among colleagues and motivated a movement towards more just practices within the firm.
The images to the right are a sample from the book. Please click here to view complete content.
November 2014 – March 2015.
Project independently developed at Perkins+Will.
Graphics designed in collaboration with Christa Wood.