A whole fleet of shared bikes greets Baltimore downtown visitors.

Our cohort divided and conquered to conduct observational research.

We interviewed riders renting the bikes, accosted the passerby, and counted those who interacted with the stations.

Returning to studio, we articulated individual observations onto half-sheets. From there grew three efforts: Data Analysis, Journeymapping, and Hardware Investigations.

The Data Analysis team focused on demographics and usage statistics.

The Journeymapping team followed riders through their course of discovery, access, payment, biking, and return.

Finally, the Hardware Investigations team focused on the kiosks, maps, and bikes themselves...

... and concluded the presentation with a short list of Quick Interventions the BBS could implement to optimize their service before expansion in Spring 2017.